Black Promoters Collective Set to Gross Over $100M in Revenue This Year

Their culture-first approach is making them millions! 

If you needed one more reason to say “Black culture moves the world,” let the Black Promoters Collective give you 100 million of them. That’s right. The Black Promoters Collective (BPC) is officially on track to gross over $100 million in revenue this year alone, making it the biggest flex yet from the largest Black-owned live entertainment company in the U.S., Black Enterprise reports. And they’re doing it the best way possible: by putting the culture front and center.

The BPC “is a coalition of six of the nation’s top independent concert promotion and event production companies,” a statement on the website reads. They produce hundreds of concerts and events across the country and boast a mission of becoming the world’s leading producer of culturally relevant live entertainment. Behind the BPC is an experienced team of industry veterans, including CEO Gary Guidry, BPC President Shelby Joyner, CFO William “Bill” Ingram, CSO/SVP Shahida Mausi, CMO A. Troy Brown, SVPs Lionel Bea & Sulaiman Mausi, VP Janice Cotton, and Senior Talent Buyer & Partner, Walt Reeder Jr. 

Their latest tour is a certified R&B dream. Brandy and Monica are co-headlining The Boy Is Mine tour across 24+ cities (and growing!). Add in Muni Long, Kelly Rowland, and fresh-out-of-Idol winner Jamal Roberts, and you’ve got a show that feels nostalgic and is a certified night out for concert goers!

“We’re building a movement rooted in authenticity and excellence,” said Shelby Joyner, president of BPC. “The Boy Is Mine is the latest proof of how powerful our culture is when it’s centered, protected, and celebrated.”

And this isn’t a one-hit wonder. BPC’s name has been all over your favorite shows and festival lineups. They co-produced a sold-out Hot 97 Summer Jam (hello, GloRilla, Gunna, A Boogie, and Meek Mill surprise drop-in). They teamed up with LL Cool J to bring back the Rock The Bells Festival. They gave us nostalgic magic with the Millennium Tour—yes, Bow Wow and Omarion—and smooth vibes with the October Nights: Calling All Lovers tour featuring Tamar Braxton, October London, and Ro James.

What’s the secret sauce? Marketing that actually gets the culture. “Our marketing approach is rooted in precision and purpose,” said Troy Brown, CMO of BPC. “We’ve demonstrated that when campaigns center on cultural authenticity, they not only drive ticket sales but also foster brand affinity and measurable community impact.”

Translation: When Black folks lead the way for Black audiences, everybody eats.

Brands are finally taking note, too. “The first half of 2025 is proof that brands who align with culture-forward experiences gain more than impressions; they gain trust,” Brown added.

From major industry recognition by Billboard and Pollstar, to co-signs from artists and fans alike, BPC is proving that Black-owned doesn’t mean small-scale. It means global stage, real connection, and a whole lot of impact.

So whether you’re grabbing tickets to see Brandy and Monica or just rooting from the sidelines, know this: BPC isn’t just promoting shows—they’re building a legacy. And they’re doing it loud, proud, and Black AF.

Cover photo: Black Promoters Collective Set to Gross Over $100M in Revenue This Year/Photo credit: Black Promoters Collective