Jerry Lorenzo’s Fear of God & the NFL Just Dropped the Most Stylish Fan Collection of the Year

The NFL is stepping directly into the fashion conversation, and this time they’re linking with a brand already beloved across elite style circles. Fear of God has officially teamed up with the league for a brand new collection that merges luxury, nostalgia, and classic sports culture in a way only Jerry Lorenzo could pull off, Hypebeast reports. The drop marks the first release in a multi-year licensing partnership, and fans are already calling it one of the NFL’s freshest collaborations to date.

The debut features 13 iconic teams, including the Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, Philadelphia Eagles, New York Giants, Green Bay Packers, Chicago Bears, and the San Francisco 49ers. The pieces include hoodies, tees, crewnecks, and hats crafted with Fear of God’s laid-back, premium approach to American sportswear. If you grew up loving oversized 90s silhouettes, this collection hits the nostalgia button perfectly while keeping everything modern and clean.

According to the NFL, Fear of God was a natural creative partner for the league’s commitment to fashion-forward fans and its expansion into modern luxury apparel. The brand’s signature relaxed proportions and heavy cotton jerseys show up throughout, offering fans an elevated take on team gear without losing the essence of classic football culture.

Jerry Lorenzo captured that sentiment in a statement shared on social media, saying, “NFL football reflects the heart and spirit of American culture. Sunday afternoons have long been a paradoxical hour in this country, both spiritually and culturally. In stadiums and living rooms, the nation comes together around a shared love of the game. Fear of God and the NFL together embody a vision of unity within diversity, honoring both individual conviction and collective passion. It is a uniquely American freedom, and one worthy of celebration.”

NFL Senior Vice President Casey Collins echoed the excitement, calling Fear of God a “natural choice” and highlighting the brand’s connection to fans who appreciate sophisticated design and intentional craftsmanship.

From varsity-jacket-inspired color blocking to classic New Era snapbacks, the collection is designed to celebrate American sport heritage through the Fear of God lens. It taps into everything fans love about football culture, then levels it up with the understated luxury the brand is known for.

The entire collection is available now on fearofgod.com, NFLShop.com, Fanatics.com, and select stadium stores.

Cover photo: Jerry Lorenzo’s Fear of God & the NFL Just Dropped the Most Stylish Fan Collection of the Year/Photo credit: Jerry Lorenzo/Instagram