Celebrate National Rosé Day With These Black-Owned Brands

Rosé season is officially here, and there’s no better way to raise a glass than by pouring something made by the people reshaping who wine is for. Black-owned wineries still make up a tiny fraction of the U.S. wine industry, but the founders below are changing that one bottle at a time, from luxury Provence labels to award-winning small-lot vineyards and French Champagne houses. Here are six Black-owned brands to fill your glass with this National Rosé Day.

La Fête du Rosé

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Founded by Donae Burston in 2019, La Fête du Rosé is a luxury Côtes de Provence rosé made in the South of France and built to expand who sees themselves in wine culture. The brand made history as one of the first Black and minority-owned businesses Constellation Brands ever invested in, and it remains one of the most recognizable dedicated rosé labels in the space. Easy to find nationally and a reliable crowd-pleaser at any summer gathering.

🌐 Website: lafetewine.com 📸 Instagram: @lafetewine

McBride Sisters Collection

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Sisters Robin McBride and Andréa McBride John grew up 7,000 miles apart (one in Monterey, California, the other in New Zealand) before discovering each other and a shared love of wine. Today their company is the largest Black-owned wine company in the U.S. Their sparkling Brut Rosé, with notes of strawberry, rose petal, and cranberry, is widely available at Target and major retailers, making it one of the most accessible picks on this list.

🌐 Website: mcbridesisters.com 📸 Instagram: @mcbridesisters

Black Girl Magic Rosé

The McBride Sisters’ second label, Black Girl Magic, was created to honor the Black women who have long been part of the wine-drinking community but rarely had products designed with them in mind. The line has grown from a single Riesling into a full collection, and its Rosé is a standout: bright and approachable with notes of rosewater, citrus, and wild berry. A fan favorite that’s as celebratory as its name.

🌐 Website: mcbridesisters.com 📸 Instagram: @mcbridesisters

Theopolis Vineyards

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Known in the wine world as “Theo-patra, Queen of the Vineyards,” founder Theodora Lee is a San Francisco trial lawyer who planted her own vineyard in the Yorkville Highlands of Anderson Valley. Her standout is an award-winning, estate-grown Rosé of Petite Sirah, a dry, vibrant pour with bright cranberry and raspberry notes that has earned a Double Gold at the San Francisco Chronicle Wine Competition.

🌐 Website: theopolisvineyards.com 📸 Instagram: @theopolisvineyards

Longevity Wines

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Founded by Phil and Debra Long in Livermore Valley, Longevity Wines began as a Valentine’s Day love story and grew into a family-owned, certified minority-owned winery. Phil Long also serves as president of the Association of African American Vintners. The lineup spans sparkling, crisp whites, and rosé, all crafted with the brand’s signature warmth and a heart on the label.

🌐 Website: longevitywines.com 📸 Instagram: @longevity_wines

B. Stuyvesant Champagne

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For those who like a little sparkle, Marvina Robinson’s B. Stuyvesant is a woman-owned luxury Champagne brand producing rare French blends straight from the Champagne region. The Cuvée Brut Rosé, a blend of Pinot Noir, Pinot Meunier, and Chardonnay, pours a beautiful salmon hue with a generous bouquet of raspberry and redcurrant. Perfect for toasting the occasion.

🌐 Website: stuyvesantchampagne.com 📸 Instagram: @stuyvesantchampagne

A quick note: many of these are small producers, so availability varies by region. If your local shop doesn’t carry them, most can be ordered directly through the brands’ websites, and it never hurts to ask your wine store to stock them. Cheers to celebrating rosé season the right way.