Why Usher Did The Super Bowl For FREE

If you’re anything like me and countless other Americans, you found yourself irresistibly dancing through the entirety of Usher’s electrifying halftime show yesterday. In the aftermath, the natural next step was to scour the internet for tickets to Usher’s eagerly anticipated tour set to kick off this summer. Interestingly, like many artists who have graced the Super Bowl stage before him, Usher wasn’t compensated for his performance. Yet, there’s a savvy business strategy behind these artists’ decisions to perform for free. Writer Joe Pompliano delved into how this no-fee performance has significantly impacted Usher and other artists, revealing the intricate dynamics at play in the music industry’s most high-profile gigs.

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